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Writing for NC State

We speak with a shared voice — one that reflects and reinforces our brand.

Speaking to Our Pack

The NC State brand isn’t just about look and feel. How we speak and sound matters, too. When writing for the university, choose language that expresses our brand personality: inventive, driven, collaborative, supportive and confident. And stick to the editorial style rules that ensure consistency across all our channels.

You’ll be howling along with the Wolfpack in no time.

Writers’ Toolkit

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Editorial Style

Get a quick refresher on NC State’s use of AP Style, or look up the rules unique to us.
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Respecting Your Audience

Learn about our approach to communicating effectively with all of our constituents.
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Think and Do

Discover what our brand mantra means and how to use it appropriately in your unit’s marketing.

Voice and Tone

Review in-depth advice on striking the right note whenever you write on behalf of NC State.

Resources for Communicators

Browse a list of tools and services available to you as a communications professional in the Pack.

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Keep Exploring

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About the Brand

Get an introduction to our brand identity, and learn how to express and sustain it.
A collection of branded print materials.

Designing for NC State

From logos to imagery, see how we tell the story of NC State through design.
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Downloads

Fonts, colors, templates and more: Here’s your toolkit for expressing our brand.