Designing for NC State

Bright, clean and people-friendly — NC State's design philosophy is anchored in practicality.

Form Follows Function

To help you create communications and marketing materials at NC State, we provide extensive rules and guidance for how to use the university’s brick logo, create your own on-brand marks, deploy our colors, select photography, set type and more.

Here’s your colorful kit for expressing the NC State brand.

Color

Explore the bright, bold palette that helps NC State stand out, anchored by Wolfpack Red.

Design Conventions

Discover the thinking and principles that underpin our work and provide flexibility.

Imagery

Express the NC State brand with striking photography, icons and illustration.

Logos and Marks

Learn how we build our brand upon the NC State brick logo — and how to use it correctly.

Typography

Find out how and when to use our primary, secondary and special-use fonts.

AI Guidance

Follow our current guidance on using AI to generate or alter imagery.

Brand History

The NC State brand of today is built on decades of elegant design — and especially the midcentury modern era following World War II, when our university took its place as the flagship STEM institution of North Carolina.

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