Think and Do
At NC State, we solve global challenges and create economic, societal and intellectual prosperity. We do it by merging creative, innovative ideas with purposeful action.
At NC State, we think and do.
Launching the Brand
The NC State brand is the constant connection between thought and action. Each drives the other, always moving together.
We think actively and act thoughtfully.
We invest in outcomes that serve the greater good. We pursue research with purpose. Our work results in clear, tangible, meaningful applications. We teach in order to make better thinkers who transform ideas into reality.
In launching the refreshed NC State brand, we embrace Think and Do as a potent summary of the brand platform. It captures the essence of NC State’s personality and purpose, providing a simple, memorable statement of what makes this remarkable university different from — and better than — our competition.
NC State. Think and Do.
Every aspect of our communications should connect thinking and doing. Make sure every choice — logo, font, color, language, design, imagery — is purposeful. Show how NC State always combines thinking and doing in everything.
Staying on brand: It starts with the NC State logo.
Meet the official NC State font family.
Thoughtful action is the rule for imagery, from subject matter to shooting style.