In content and style, NC State imagery is big, bold and impactful. Our photography and video reflect momentum, optimism, and the gravity and world-changing potential of our work.
Reduce Visual Clutter
Extraneous objects and visual textures can confuse viewers and detract from the story your photo is telling.
Do favor clean, uncluttered compositions.
Don’t let the subject get lost against a busy background.
Crop images to focus on the subject without losing a sense of context.
Use a Singular Image
Make your image’s purpose clear: Use a single image (rather than an image collection) and focus on a specific subject (avoid group portraits).
Do choose an image with a dominant subject that communicates a single story.
Don’t use photo compilations, montages and collages.
Avoid the use of formal group portraits wherever possible.
In the image-making process, we pay close attention to lighting and vantage point. When appropriate, we also use specific special effects.