NCSU

Do not use NCSU to refer to NC State University in any way, regardless of whether the communication in question is internal or external.

This rule stems from market research the university conducted in the 2000s to gauge public name recognition of “NCSU” vs. “NC State.” This research discovered that “NC State” was recognized across the United States, but “NCSU” was not well known or well understood outside the South. To position NC State as a nationally prominent university, strengthen our name recognition and make our brand more cohesive, we eliminated “NCSU” from our communications.

To help members of our community get in the habit of using on-brand terminology, we prefer that people refrain from using NCSU even in internal communications with a more private audience, such as emails within the university or on platforms like Slack.