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Designing for NC State

Bright, clean and people-friendly — NC State's design philosophy is anchored in practicality.

Form Follows Function

To help you create communications and marketing materials at NC State, we provide extensive rules and guidance for how to use the university’s brick logo, create your own on-brand marks, deploy our colors, select photography, set type and more.

Here’s your colorful kit for expressing the NC State brand.

Designers’ Toolkit

A mural using various tints and shades from NC State's expansive color palette.

Color

Explore the bright, bold palette that helps NC State stand out, anchored by Wolfpack Red.
A collection of print designs following NC State's design conventions.

Design Conventions

Discover the thinking and principles that underpin our work and provide flexibility.
Angular lines of the tower at Talley Student Union.

Imagery

Express the NC State brand with striking photography, icons and illustration.
A banner with the NC State logo.

Logos and Marks

Learn how we build our brand upon the NC State brick logo — and how to use it correctly.
A paper printed with text using various on-brand fonts.

Typography

Find out how and when to use our primary, secondary and special-use fonts.
A collection of items showing the evolution of NC State's brand since its founding.

Brand History

Dig in to the decades of elegant design that inspire our present and future.

Your Brand Treasure Chest

Logos, fonts, color palettes, templates: Explore everything you’ll need to express the NC State brand, all in one spot.

Download assets

Keep Exploring

Students pass through the bustling atrium of Talley Student Union.

About the Brand

Get an introduction to our brand identity, and learn how to express and sustain it.
A laptop keyboard.

Writing for NC State

Discover how to demonstrate our brand through consistent written communication.