About the Brand

Why Branding Matters

The NC State brand, like our community, is a living, changing thing. It’s the sum total of how people feel about us — and how much they trust us. Regardless of your role at the university, those perceptions deserve your attention, care and stewardship.

Whenever you speak, write or design on behalf of NC State, you speak for all of us, with the strength of our collective voice.

With your help, NC State’s story will be stronger, clearer and more consistent.

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Brand Platform

Discover the brand promise, mantra, pillars and personality that shape all our communications.

Brand Architecture

Learn which branding rules govern your NC State unit, determined by its place in the overall brand.

Downloads

We provide a range of free, on-brand assets for download. These include professional design files as well as quick templates for slideshows, research posters or departmental awards — all in one place.

Take what you need

Creating for NC State

This website is built to help NC State people make NC State things. In the toolkits below, you’ll find all the guidance and resources you need to get started.

Whether you’re crafting compelling design pieces or telling powerful Wolfpack stories, your work helps sustain the university’s brand.

Designing for NC State

Calling all artists: Here’s your big, colorful kit for expressing the NC State brand.

Writing for NC State

Wordsmiths welcome: Learn how we speak to our Wolfpack — and the world — with one voice.

Brand History

NC State’s brand builds upon our foundation as a land-grant institution serving all North Carolinians — and you’ll see threads of our midcentury modern roots across this site. Look back on where we’ve been to understand who are are today.

Read our origin story