NC State Brand
Think and Do
NC State University is a passionate community of hundreds of thousands of people who share an approach to tackling the world’s problems.
Throughout this website, you’ll find guidance for telling the stories of that community — and for expressing the big, bold story that unites us: the NC State brand.
Let’s get started.
About the Brand
Designing for NC State
Writing for NC State
Downloads
Editorial Style
Learn the rules and guiding principles that govern writing on behalf of the university.
Voice and Tone
Inventive, driven, collaborative, supportive, confident: Express who we are in NC State’s voice.
Think and Do
Understand and use NC State’s brand mantra — our favorite three-world phrase.
