NC State Brand
Think and Do
NC State University is a passionate community of hundreds of thousands of people who share an approach to tackling the world’s problems.
Throughout this website, you’ll find guidance for telling the stories of that community — and for expressing the big, bold story that unites us: the NC State brand.
Let’s get started.
NC State 101 Slides
Give context to your presentations with branded “Introduction to NC State” slides.
Outline Icon Set
Try a more lightweight treatment in your print or digital designs with this new icon set.
Icon Gallery
Explore 100-plus options — from acorns to wolf hands — in a searchable library.
About the Brand
Designing for NC State
Writing for NC State
Downloads
Editorial Style
Learn the rules and guiding principles that govern writing on behalf of the university.
Voice and Tone
Inventive, driven, collaborative, supportive, confident: Express who we are in NC State’s voice.
Think and Do
Understand and use NC State’s brand mantra — our favorite three-word phrase.
