The NC State brand is more than a logo. Our brand is the sum of everything we do — from solution-driven education, research and scholarship to the work that supports and sustains our efforts in the classroom and the lab.
Brand Announcement From Chancellor Woodson
The NC State brand is a powerful tool for telling the world how we think and do. But it only works if all of us put it to good use.
Applying the NC State brand is a broad mission. This site is full of resources to help you. Here are a few to get you started.
The Brand Platform
Communicating the NC State brand starts with understanding our brand platform. Dig into what differentiates us from peer universities.
Voice and Tone
NC State speaks with one voice. We say what we mean, mean what we say and choose the right words to back up our actions.
Like our faculty and students’ approach to problem-solving, NC State’s design philosophy is direct. Form follows function here.