Logo

The logo is intergral to the NC State brand. Its directness, hard edges and unadorned type fit who we are: We are purposeful. We are modern. We are NC State.

The Logo

The NC State logo should be used on all core brand communications. The logo is singular, but it works in a range of different situations.

4x1

2x2

2x1

There are three configurations of the brick: 4x1, 2x2 and 2x1. Use the appropriate configuration for your project.

4x1

2x2

2x1

There is no white brick, but you can use standalone red logotype against a white background. The logotype has distinct proportions and should never be recreated by reversing the logo’s colors.

Photo of 2x1 logo on a t-shirt.

2x1 Logo. The logo’s simplest configuration allows it to stand out at a glance, at a distance or when space is at a premium.

Photo of 2x2 brick in digital ad.

2x2 Logo. For more formal (or informational) pieces, the 2x2 logo is a bold summation of who we are.

Photo of 4x1 brick in print brochure.

4x1 Logo. For larger pieces, the 4x1 logo may be more appropriate. Whatever its configuration, the logo must be displayed prominently. For print pieces, it should be on the front cover where possible and on the back cover otherwise.

Photo of 2x2 brick in digital ad.

While there is no white brick, you can use the red logotype against a white background, as seen here. Logotype is distinct from the brick and has its own proportions. There should be clear distance between the logotype itself and other design elements — at least the height of the letter N in NC State.

The Logo Guidelines

The logo must hold a prominent position on every external communication. It’s the designer’s decision where that position is.

Clear space. Don’t crowd the logo. When using it, measure the height of the letter N in NC State. Design elements, type and photos should be at least that far from the logo.

Minimum size. Use the appropriate size in all media, and remember to scale the logo proportionately. In print communications, use vector-based brick logos for highest image resolution.

Red is the preferred color for the brick, but black is acceptable. There is no white brick.

The standalone logotype can only be red, white or black.

Re-creation of the logo

The logo should never be recreated.

Logo with additional elements added

Never add elements to the logo.

Logo with transparent type

Logotype can never be transparent.

Disproportionate logo

The proportions of the logo must not be altered.

Rules for Units

The NC State logo is used by all of the university’s units — including colleges, departments, named entities, centers and institutes. The following guidelines apply in every case.

Photo of annual report with College of Education logo

College Logos. University Communications provides logos to all colleges. College logos can appear in any of the provided configurations at each college’s discretion. College logos are subject to the same design rules as the core logo.

Photo of College of Textiles departmental logo on banner

Departmental Logos. Each college will determine whether its departments use the core NC State logo or the college logo. Department names should appear as type, separate from the brick or college logo. The logo and department name should only form a single unit on Web banners and small collateral items. Only named departments can use their own logos as approved by University Communications.

Poole College of Management building front

Named entities. Those entities named in accordance with POL 03.00.02 can request logos from University Communications. Otherwise, they are subject to core logo regulations.

Institute for Emerging Issues website on iPad

Centers and Institutes. University Communications will consider designating centers and institutes as aligned brands on a case-by-case basis. Aligned brands have their own regulations. Logo usage standards for centers and institute are based on funding sources and grant guidelines. If a center or institute receives sole or primary funding from the university, it must follow core logo regulations.

Other NC State Marks

The block S and the chancellor’s seal have deep roots in NC State history. They are only appropriate in certain circumstances.

NC State block S logo

The block S is reserved for student, alumni, spirit and athletics communications, as well as for recreation and on-campus wayfinding. The logo should not represent academic units, initiatives or fundraisers. With approval from the university architect, the block S can also reinforce pride in place in permanent physical signage on campus.

The Chancellor's seal

The chancellor’s seal appears only on chancellor’s office communications, graduation materials, official university certificates and awards. A commercial version is available to vendors. It should not appear as a graphic element and is subject to the same guidelines as the formal seal for internal promotional usage.

Downloadable Logos

These files are font-independent. The PNG files of the NC State brick are available in several sizes for use on the Web. The EPS files are the only acceptable choice for print pieces, as they are line-art vector files that will scale cleanly to any size. The JPG logos should only be used in PowerPoint or other Microsoft Office documents. You can download single logos of each file type from the downloads page.