Campaign Toolkit

For our Campaign to be successful, our messaging must be consistent. Use these downloadable assets to craft on-brand Campaign communications.

Introduction

Read through the NC State brand site to make sure you understand the overarching rules and guidelines that shape the university brand. These assets are only to be used for official Campaign communications. Do not use them to promote private businesses or for individual purposes — or to replace university brand assets in non-Campaign contexts.

If you have any questions or problems as you use these assets, contact University Communications at ncstatebrand@ncsu.edu.

For questions regarding Campaign communications, please contact the Office of Development Communications and Stewardship at aeferioz@ncsu.edu or 919-513-8192.

Campaign Lock-Ups

Rather than a single logo, the Campaign is represented visually by different combinations of four elements: the NC State logo, a wolf icon, the name of the Campaign and a tagline. A combination of these elements — assembled with careful attention to spacing and alignment — is called a “lock-up.” A lock-up should be selected based on the elements it contains and the layout in which it appears.

Bad lockup example

Don't place a college or unit logo and a Campaign lock-up close to one another. The result will overwhelm or confuse the viewer.

Bad lockup example

Don’t include the NC State logo in a Campaign lock-up that appears on the same page as a college or unit logo. The brick should not be duplicated.

Good lockup example

Do align college or unit logos with Campaign lock-ups, but place them at opposite ends of a layout, either horizontally or vertically.

When a college or unit logo and a Campaign lock-up appear on different pages of the same publication, the Campaign lock-up should contain the NC State logo:

Example placement of lock up

Lock-Up Files

Campaign lock up Stacked, 2x1 Brick (.eps)

last updated 12/8/16

Stacked, 2x1 Brick (.png)

last updated 12/8/16

Campaign lock up Stacked, 2x2 Brick (.eps)

last updated 12/8/16

Stacked, 2x2 Brick (.png)

last updated 12/8/16

Campaign lock up Stacked, 4x1 Brick (.eps)

last updated 12/8/16

Stacked, 4x1 Brick (.png)

last updated 12/8/16

Campaign lock up Stacked, 2x1 Type (.eps)

last updated 12/8/16

Stacked, 2x1 Type (.png)

last updated 12/8/16

Campaign lock up Stacked, 2x2 Type (.eps)

last updated 12/8/16

Stacked, 2x2 Type (.png)

last updated 12/8/16

Campaign lock up Stacked, 4x1 Type (.eps)

last updated 12/8/16

Stacked, 4x1 Type (.png)

last updated 12/8/16

Campaign lock up One Line, No Icon (.eps)

last updated 12/8/16

One Line, No Icon (.png)

last updated 12/8/16

Campaign lock up Full Horizontal (.eps)

last updated 12/8/16

Full Horizontal (.png)

last updated 12/8/16

Campaign lock up No Icon (.eps)

last updated 12/8/16

No Icon (.png)

last updated 12/8/16

Campaign lock up Name Only (.eps)

last updated 12/8/16

Name Only (.png)

last updated 12/8/16

University Case Statement

Photograph of the University case statement

The university case statement provides an overview of NC State's Campaign priorities. Please contact the Office of Development Communications and Stewardship for copies.

Case Statement Template

We have provided templates to allow you to create a suite of complementary Campaign materials. Once your copy has been approved within your college/unit, send drafts to the Office of Development Communications and Stewardship for final editing and layout support.

Do use the provided case template for college, department, program or specific fund support.

Don't use photography or fonts that are off brand or alter the campaign lockup on the front page.

Case statement example Case statement example
Case Statement Example (.pdf) Case Statement Template Files (.zip)

last updated 10/3/16

Key Messages

For an overview of the Campaign and its goals, download the PDF below.

Key Messages Overview (PDF)

last updated 8/5/16

Endowed Undergraduate Scholarships (PDF)

last updated 4/13/17

Endowed Graduate Fellowships (PDF)

last updated 4/13/17

Endowed Chairs and Professorships (PDF)

last updated 4/13/17

Messaging Guidelines

For a more detailed breakdown of the Campaign’s priorities — and the language we use to describe them — download the PDF below.

Messaging Guidelines (PDF)

last updated 8/5/16

PowerPoint Templates

Use these templates for your presentations related to the Campaign. Keep in mind that the only font you should use for your content is Arial.

When you first open the template, its contents will be blank. Click the small down arrow next to “New Slide” to open up a palette of designed, on-brand slides — including a title slide, closing slides and slides featuring diverse Campaign elements and imagery. Simply pick the slides that are relevant to your presentation and add your content as needed.

16x9 Campaign Power Point template 16:9 (.pptx)

last updated 7/29/16

16x9 Red and White Week Power Point template 16:9 (.pptx)

last updated 10/21/16

4x3 Campaign Power Point template 4:3 (.pptx)

last updated 8/8/16

Letterhead

This Microsoft Word letterhead template is only for digital communications related to the Campaign. After you complete your letter, export it as a PDF for use in your communications. The only font you should use — both to customize your unit-specific information, and for the content of your letter — is Arial.

Letterhead example
Microsoft Word Letterhead (.dotx)

last updated 7/29/16

Invitation

This template for invitations to Campaign events can be customized by using Adobe InDesign. Edit existing text elements within the layout to fit your event. If you feel that more extensive edits or design changes are required, contact University Communications at ncstatebrand@ncsu.edu.

Invitation example Invitation example
Invitation Template (InDesign)

last updated 7/29/16

Email Signature

You can include a unique Campaign lock-up as part of your university email signature. When used this way, the lock-up should appear at the bottom of the email signature, below all the other elements of the signature. Don’t resize the lock-up image, and keep it on a line by itself, without any other text or graphics on the same line. Remember that some email clients don’t display images; therefore, your contact information should always be in the form of text, not images.

To use a logo as part of your email signature:

  1. Download the logo image to your desktop computer.
  2. Go to your email settings, scroll down to the “Signature” section and enter your signature text in the text field. If you already have an email signature, verify that the information is correct.
  3. To properly format your signature text, use your mouse to select it all, and then use the formatting buttons directly above the text field to select the Sans Serif font at normal size.
  4. To insert the logo image, position your blinking cursor two lines below the last line of text in your signature. Then click the Insert Image icon (next to the Link icon) and upload the image file from your computer.
  5. Once the lock-up image is in place, click on it and select “Change” from the “Link:” options. In the “Edit Link” pop-up box that appears, paste “https://giving.ncsu.edu/” (without the quotation marks) into the Web address field. Then click “OK.”
  6. Click Save Changes at the bottom of the page.

Go to email settings.

Email Signature Logo (.png)

last updated 7/29/16

Email Assets

These templates are for your temporary use until a centralized system is in place. Starting in January 2017, all Campaign email drafts will be shared with University Communications for scheduling, proofing and delivery. This centralized system will ensure a more strategic, streamlined approach to Campaign email communications. Please check back for more details on this policy and process.

Campaign email header image of the Belltower Belltower Header (.jpg)

last updated 11/8/16

Campaign email header image of wolves Wolves Header (.jpg)

last updated 11/8/16

Campaign email header image of Talley Student Union Talley Header (.jpg)

last updated 11/8/16

Blank Campaign email header image Header Template (.psd)

last updated 11/8/16

Campaign email pre-footer image Pre-footer (.jpg)

last updated 11/8/16

Thank-You Card

This blank thank-you card can be sent to donors or other relevant parties related to the Campaign. Ideally, cards should be printed to demand on card stock by an approved NC State vendor.

Thank you card example
Thank-You Card (InDesign)

last updated 7/29/16

Website Stickers

Example of campaign sticker integration on the College of Sciences website

There are two methods available for including the Campaign sticker on your website — a WordPress plugin and raw HTML/CSS code.

The WordPress plugin gives developers an easy way to embed the stickers into your WordPress site's theme or child theme. It also provides site administrators access to control sticker settings through the WordPress dashboard. The plugin is available for download in GitHub Enterprise.

For sites not running WordPress, HTML/CSS code has been provided for manual implementation. It is available for download in GitHub Enterprise.

Each option includes a full-size and small-size sticker. The small-size sticker should only be used when a site's layout cannot reasonably accommodate the full-size version (i.e., mobile layouts).

Further instructions for developer implementation are included with each asset.

Full size campaign sticker Small size campaign sticker
WordPress Plugin (GitHub Enterprise) HTML/CSS (GitHub Enterprise)

Red and White Week

The week of the NC State Homecoming football game (Oct. 26-29 in 2016) has been rebranded "Red and White Week." Because all Campaign assets are embargoed until Oct. 29, 2016, we have created unique lockups for Red and White Week that you can use for communications or events during that week. The gray wolves are an optional illustrative element.

While you cannot use the Campaign name or messaging prior to Oct. 29, you can refer to Red and White Week as "a celebration of NC State Homecoming and Campaign Kickoff."

Horizontal red and white week logo Horizontal - Red (.png)

last updated 8/18/16

Horizontal - White (.png)

last updated 8/18/16

Horizontal - Black (.png)

last updated 8/18/16

Vertical red and white week logo Vertical - Red (.png)

last updated 8/18/16

Vertical - White (.png)

last updated 8/18/16

Vertical - Black (.png)

last updated 8/18/16

Stewardship

The Think and Do the Extraordinary Campaign message can be delivered in a variety of ways; event remarks, print publications, web/social communications or through branded promotional items. We've assembled several extraordinary examples of Campaign branded products to inspire your next event. Contact the Office of Development Communications and Stewardship for pricing information or to discuss Campaign name and message branding opportunities.