Campaign Toolkit

For our Campaign to be successful, our messaging must be consistent. Use these downloadable assets to craft on-brand Campaign communications.

Introduction

We suggest reading through the NC State brand site to make sure you understand the overarching rules and guidelines that shape the university brand. The assets in this toolkit are only to be used for official Campaign communications. Do not use them to promote private businesses or for individual purposes — or to replace university brand assets in non-Campaign contexts.

We have provided a number of resources to empower you to create a suite of complementary Campaign materials, adapted to meet your particular needs, from print collateral to stewardship plans. There are items in this toolkit to help with both donor cultivation and asks, as well as with thanking, recognizing and celebrating our donors.

Do use provided templates and style guidelines for college, department, program or specific fund support.

Don‘t use photography or fonts that are off brand or alter the campaign lockup.

Case statement example Case statement example

If you have questions or problems as you use these assets, contact University Communications at ncstatebrand@ncsu.edu.

For questions regarding Campaign communications, please contact the Office of Development Communications and Stewardship at aeferioz@ncsu.edu or 919.513.8192.

For additional editing, layout or other support, or questions regarding stewardship and engagement opportunities, please contact the Office of Development Communications and Stewardship.

Donor Communications and Messaging

Use these messaging points and Campaign highlights to share NC State’s successes and opportunities for growth.

Talking Points and Campaign Highlights, Updated Regularly (Google Docs) Sample Priorities Language for Proposals and Other Communications (Google Docs) Messaging Guidelines (PDF)

last updated 11/13/17

Informative Leave-Behinds

These communications are ready to print and share with donors.

EOSI One-Pager (Google Drive) Endowed Undergraduate Scholarships Slip Sheet (PDF)

last updated 3/19/19

Endowed Graduate Fellowships Slip Sheet (PDF)

last updated 11/13/17

Endowed Chairs and Professorships Slip Sheet (PDF)

last updated 2/7/20

University Case Statement

Photograph of the University case statement

The university case statement provides an overview of NC State's Campaign priorities. Please contact the Office of Development Communications and Stewardship for copies.

Customizable Donor Materials

Customize these templates to fit donor interests.

Case Statement Templates and College Samples (.zip)

last updated 6/1/20

Proposal Template (.pdf)

last updated 7/11/19

Stewardship Plan Template (Google Sheet) Proposal Reminders Checklist (.pdf)

last updated 7/11/19

Campaign Impact

From the latest news to running series, connect your donors with news about the impact of philanthropy at NC State with material throughout the Campaign website.

Customizable Digital Collateral

PowerPoint Templates

Use these templates for your presentations related to the Campaign. Keep in mind that the only font you should use for your content is Arial.

When you first open the template, its contents will be blank. Click the small down arrow next to “New Slide” to open up a palette of designed, on-brand slides — including a title slide, closing slides and slides featuring diverse Campaign elements and imagery. Simply pick the slides that are relevant to your presentation and add your content as needed.

16:9 (.pptx)

last updated 3/19/19

16:9 (.pptx)

last updated 3/19/19

4:3 (.pptx)

last updated 8/8/16

Email Signature

You can include a unique Campaign lock-up as part of your university email signature. When used this way, the lock-up should appear at the bottom of the email signature, below all the other elements of the signature. Don’t resize the lock-up image, and keep it on a line by itself, without any other text or graphics on the same line. Remember that some email clients don’t display images; therefore, your contact information should always be in the form of text, not images.

To use a logo as part of your email signature:

  1. Download the logo image to your desktop computer.
  2. Go to your email settings, scroll down to the “Signature” section and enter your signature text in the text field. If you already have an email signature, verify that the information is correct.
  3. To properly format your signature text, use your mouse to select it all, and then use the formatting buttons directly above the text field to select the Sans Serif font at normal size.
  4. To insert the logo image, position your blinking cursor two lines below the last line of text in your signature. Then click the Insert Image icon (next to the Link icon) and upload the image file from your computer.
  5. Once the lock-up image is in place, click on it and select “Change” from the “Link:” options. In the “Edit Link” pop-up box that appears, paste “https://giving.ncsu.edu/” (without the quotation marks) into the Web address field. Then click “OK.”
  6. Click Save Changes at the bottom of the page.

Go to email settings.

Email Signature Logo (.png)

last updated 3/19/19

Website Stickers

There are two methods available for including the Campaign sticker on your website — a WordPress plugin and raw HTML/CSS code.

The WordPress plugin gives developers an easy way to embed the stickers into your WordPress site's theme or child theme. It also provides site administrators access to control sticker settings through the WordPress dashboard. The plugin is available for download in GitHub Enterprise.

For sites not running WordPress, HTML/CSS code has been provided for manual implementation. It is available for download in GitHub Enterprise.

Each option includes a full-size and small-size sticker. The small-size sticker should only be used when a site's layout cannot reasonably accommodate the full-size version (i.e., mobile layouts).

Further instructions for developer implementation are included with each asset.

WordPress Plugin (GitHub Enterprise) HTML/CSS (GitHub Enterprise)

Campaign Lock-Ups

Rather than a single logo, the Campaign is represented visually by different combinations of four elements: the NC State logo, a wolf icon, the name of the Campaign and a tagline. A combination of these elements — assembled with careful attention to spacing and alignment — is called a “lock-up.” A lock-up should be selected based on the elements it contains and the layout in which it appears.

Bad lockup example

Don't place a college or unit logo and a Campaign lock-up close to one another. The result will overwhelm or confuse the viewer.

Bad lockup example

Don’t include the NC State logo in a Campaign lock-up that appears on the same page as a college or unit logo. The brick should not be duplicated.

Good lockup example

Do align college or unit logos with Campaign lock-ups, but place them at opposite ends of a layout, either horizontally or vertically.

When a college or unit logo and a Campaign lock-up appear on different pages of the same publication, the Campaign lock-up should contain the NC State logo:

Example placement of lock up

Lock-Up Files

Campaign lock up Stacked, 2x1 Brick (.eps)

last updated 3/19/19

Stacked, 2x1 Brick (.png)

last updated 3/19/19

Campaign lock up Stacked, 2x2 Brick (.eps)

last updated 3/19/19

Stacked, 2x2 Brick (.png)

last updated 3/19/19

Campaign lock up Stacked, 4x1 Brick (.eps)

last updated 3/19/19

Stacked, 4x1 Brick (.png)

last updated 3/19/19

Campaign lock up Stacked, 2x1 Type (.eps)

last updated 3/19/19

Stacked, 2x1 Type (.png)

last updated 3/19/19

Campaign lock up Stacked, 2x2 Type (.eps)

last updated 3/19/19

Stacked, 2x2 Type (.png)

last updated 3/19/19

Campaign lock up Stacked, 4x1 Type (.eps)

last updated 3/19/19

Stacked, 4x1 Type (.png)

last updated 3/19/19

Campaign lock up One Line, No Icon (.eps)

last updated 3/19/19

One Line, No Icon (.png)

last updated 3/19/19

Campaign lock up Full Horizontal (.eps)

last updated 3/19/19

Full Horizontal (.png)

last updated 3/19/19

Campaign lock up No Icon (.eps)

last updated 3/19/19

No Icon (.png)

last updated 3/19/19

Campaign lock up Name Only (.eps)

last updated 3/19/19

Name Only (.png)

last updated 3/19/19