Voice and Tone
Voice is the sound of NC State, the result of word choice, sentence structure, subject matter and more. Tone changes for the audience, from a blog post reminding alumni why they love NC State to a brochure that makes future students want to join the Wolfpack. Always, the voice is NC State’s.
We are fearless in our pursuit of answers to some of society’s greatest challenges. We know our work will create economic, societal and intellectual prosperity.
Write with conviction. Use bold, clear, unambiguous words. Limit unnecessary adjectives. Use language that expresses certainty. Rely on topics that illustrate your point without the need for complex explanations.
We think people should have an innovative space where ideas become reality. So we built it.
With new tools and immersive technologies designed to turn big data into beautiful solutions, NC State will make the world smarter.
The James B. Hunt Jr. Library, opened in January 2013, is NC State University's second main library, as well as the intellectual and social center of Centennial Campus.
It is the primary library for faculty and students in engineering, textiles, and other science programs, and its inspiring learning spaces and state-of-the-art technologies make it a destination for students, faculty, and partners from all disciplines.
Tech-Savvy and Innovative
NC State values and pursues technological innovations with the potential to create economic, societal and intellectual prosperity. We embrace cutting-edge ideas and immersive technologies in everything we do.
Show NC State’s intentional use of technology by using common technology references and terms. Avoid excessive jargon and meaningless buzzwords. Present technology and innovation as commonplace at NC State. Focus on NC State’s innovative approaches to problem-solving.
NC State researchers are designing robotic prosthetics that can sense when a user wants to take a step and that use internal motors to help amputees walk. It’s a high-tech marriage of man and machine, designed to restore the mobility amputees have lost.
(From Twitter) I just posted a new photo to Facebook: http://fb.me/35ythm
As the quintessential research enterprise, NC State is the modern definition of a university. We are and always have been a university ahead of our time, with a deep commitment to the most up-to-date approaches, ideas and pursuits.
Write for current audiences, using examples and ideas that speak directly to their needs and interests. Use contemporary language, avoiding overly academic or complicated phrases.
One bacterial strain is causing some very big problems in U.S. hospitals and for wounded soldiers abroad. It’s called MRSA, and it’s a problem because it has figured out how to defend itself against just about every antibiotic weapon we have.
Fortunately, an NC State chemist has developed a new chemical compound that may help stop this threat.
Where’s the beef? When they’re looking for impactful results of NC State research, our government and industry partners never have to ask that question.