Imagery

In content and style, NC State imagery is big, bold and impactful. Our photography and video reflect momentum, optimism, and the gravity and world-changing potential of our work.

Content

We always give thought to what we purposefully feature in our images. This means both the main subject matter and the other elements in the foreground, middle and background.

Propectus Spread

Imagery should work together with voice and tone.

Still of students collborating from Hunt Library video

What We Shoot

We emphasize the real-world impacts of NC State’s work, rather than the processes behind them.

Our images are bold, clear and singular.

Watch the James B. Hunt Library Video

Girl holding radishes and carrots

Whenever possible, go beyond the lab or classroom.

Confident man in engineering lab

Use the subject’s posture, poses and facial expressions to convey confidence.

Reduce Visual Clutter

Extraneous objects and visual textures can confuse viewers and detract from the story your photo is telling.

Good image example

Do use photos with areas of “calm” in them.

Noisy image

Don’t use visually “noisy” photographs.

Image with distracting element

The cluttered environment of this lab either should be straightened up before the picture is taken or the picture needs to be shot at an angle to minimize clutter.

Use a Singular Image

Make your image’s purpose clear: Use a single image (rather than an image collection) and focus on a specific subject (avoid group portraits).

A doing image

Do use an image of an active, singular, dominant subject, which follows our brand.

Photo collage

Don’t use photo compilations, montages and collages.

Group photo

Avoid the use of formal group portraits wherever possible.

Style

There are a few ways we shoot and edit our photos and video that help demonstrate the NC State brand.

On-brand photo of a girl

Check out our full collection of on-brand photos.

Picture of Hunt Library at dusk

How We Shoot

In the image-making process, we pay close attention to lighting and vantage point. When appropriate, we also use specific special effects.

Motion styled photo

Light leaks and motion convey a sense of movement toward the future.

Bright lighting photo

Bright lighting inspires optimism.

Perspective Can Tell a Story

The straight-ahead shot is by far the most common angle in photography. Sometimes it’s necessary, but consider shifting your point of view.

Straight perspective

A straight-ahead shot may not elicit a strong reaction from a viewer.

High angle image

NC State focuses on the big picture. Get up higher to give a bird’s-eye view of your subject.

Low angle image

Drop down low to present your primary subject as the audacious agent driving innovation.