In content and style, NC State imagery is big, bold and impactful. Our photography and video reflect momentum, optimism, and the gravity and world-changing potential of our work.
Reduce Visual Clutter
Extraneous objects and visual textures can confuse viewers and detract from the story your photo is telling.
Do use photos with areas of “calm” in them.
Don’t use visually “noisy” photographs.
The cluttered environment of this lab either should be straightened up before the picture is taken or the picture needs to be shot at an angle to minimize clutter.
Use a Singular Image
Make your image’s purpose clear: Use a single image (rather than an image collection) and focus on a specific subject (avoid group portraits).
Do use an image of an active, singular, dominant subject, which follows our brand.
Don’t use photo compilations, montages and collages.
Avoid the use of formal group portraits wherever possible.
How We Shoot
In the image-making process, we pay close attention to lighting and vantage point. When appropriate, we also use specific special effects.